The fact that Shakespeare uses iambic pentameter to guide the rhythm of his words makes the whole play feel like it is moving to the rhythm of a heartbeat, that it has a specific and clear pace. He also makes sure that the events can unfold in the most dramatic timing, rather than just having characters give a lot of information at once. This helps keep the audience interested through the whole play. Also, the rhythm of the lines is almost hypnotic, and can suck the audience in.
Objective writing is writing based on facts/evidence, where subjective writing is based on the writers point of view. Subjective written has much more room to be bias than objective writing does. A writer may use objective writing when writing an current events article, where as a writer may use subjective writing when writing a personal memoir.