Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
Answer:
E.
Explanation:
The information system is very important in business processes because help managers in efficient decision making to achieve the organizational goals.
An organization will be able to survive and thrive in a highly competitive enviroment on the strength of a well desing information system.
Helps in making right decisions at the right time, or just in time. A good information system may be utilized by managers in unusual situations.
It is viewed as a process, it can be integrated to formulate a strategy of action or operation.
Answer:
A.
Explanation:
Based on the information provided within the question it can be said that another great department to rotate to would be customer service, so that they can learn how the chemicals are implemented and used by the customer. Doing so would allow them to understand why the customers use them and what kind of implementations would be useful for the customers, which would in term generate more profits.
To know how much you'll have by the end of the 15th year, you need to calculate <span>the future value of an annuity as follows:
</span><span>the future value of an annuity = investment [( 1 + interest)^number of years -1)] / interest
</span>
Substituting with the givens, you can get the future value annuity as follows:
<span>the future value of an annuity = 3500 [(1+0.05)^15 -1)]/0.05
</span> = 75524.97 $
The correct choice is (b)
Answer and Explanation:
The computation of the contribution margin per pound for each of the three products is shown below:
As we know that
Selling price per pound - Variable cost per pound = Contribution margin
For Product K1
= $155.8 - $91
= $64.8
For Product S5
= $108.92 - $90
= $18.92
For Product G9
=$205.55 - $136
= $69.55
Now the contribution margin per pound is
For Product K1 = Contribution margin ÷ Pound
= 64.8 ÷ 4.2
= 15.43 per pound
For Product S5 = Contribution margin ÷ Pound
= 18.92 ÷ 4.1
= 4.61 per pound
For Product G9 = Contribution margin ÷ Pound
= 69.55 ÷ 5.3
= 13.22 per pound
