<u>Coca-cola is using is the sales promotion strategy of the promotional mix.
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Further Explanation:
Promotional Mix: It is a marketing plan that is aimed at gaining the attention of the target market to enhance sales.The promotional mix consist of the following elements:
• Advertising: It is a form of communication that uses sponsored, non-personal messages to sell or promote a service, product, or idea. The media that is used in advertising is magazines,radio, newspapers, outdoor advertising, television, blogs, websites, social media, or text message.
• Direct marketing: It is marketing communicating where a company communicates directly to a selected customer.
• Personal Selling: It involves the use of salesperson to sell their product directly to the consumer.
• Sales Promotion: The communication channels that are used include media and non-media to increase the demand in the market. Examples include rebates, freebies, coupons, loss leaders, prizes, premiums, and product samples.
<u>Thus, Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him, and his friend's free cans of their new and improved cherry coke is an example of sales promotion.
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Learn more:
1. Learn more about the promotional mix
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2. Learn more about the promotional activities
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3. Learn more about the marketing mix
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Answer details:
Grade: Middle School
Subject: Marketing
Chapter: Promotion mix
Keywords: Promotional mix, coca-cola, Sales Promotion, Advertising, Direct marketing, Sales Promotion, Personal Selling.
