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Vikki [24]
3 years ago
13

Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him and his friends free cans of t

heir new and improved cherry coke. what element of the promotional mix is coca-cola using?
Business
2 answers:
Musya8 [376]3 years ago
5 0
<span>The element of the promotional mix that coca-cola is using in this scenario is known as sales promotion. As coca-cola is paying for this inadvertently via their cost of goods accounts.</span>
MArishka [77]3 years ago
3 0

<u>Coca-cola is using is the sales promotion strategy of the promotional mix. </u>

Further Explanation:

Promotional Mix: It is a marketing plan that is aimed at gaining the attention of the target market to enhance sales.The promotional mix consist of  the following elements:

• Advertising: It is a form of communication that uses sponsored, non-personal messages to sell or promote a service, product, or idea. The media that is used in advertising is magazines,radio, newspapers, outdoor advertising, television, blogs, websites, social media, or text message.

• Direct marketing: It is marketing communicating where a company communicates directly to a selected customer.

• Personal Selling: It involves the use of salesperson to sell their product directly to the consumer.

• Sales Promotion: The communication channels that are used include media and non-media to increase the demand in the market. Examples include rebates, freebies, coupons,  loss leaders, prizes, premiums, and product samples.

<u>Thus, Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him, and his friend's free cans of their new and improved cherry coke is an example of sales promotion. </u>

Learn more:

1. Learn more about the promotional mix

brainly.com/question/2114407

2. Learn more about the promotional activities

brainly.com/question/8042953

3. Learn more about the marketing mix

brainly.com/question/7578155

Answer details:

Grade: Middle School

Subject: Marketing

Chapter: Promotion mix

Keywords: Promotional mix, coca-cola, Sales Promotion, Advertising, Direct marketing, Sales Promotion, Personal Selling.

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