Question

Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him and his friends free cans of their new and improved cherry coke. what element of the promotional mix is coca-cola using?

Answer 1

The element of the promotional mix that coca-cola is using in this scenario is known as sales promotion. As coca-cola is paying for this inadvertently via their cost of goods accounts.

Answer 2

Coca-cola is using is the sales promotion strategy of the promotional mix.

Further Explanation:

Promotional Mix: It is a marketing plan that is aimed at gaining the attention of the target market to enhance sales.The promotional mix consist of  the following elements:

• Advertising: It is a form of communication that uses sponsored, non-personal messages to sell or promote a service, product, or idea. The media that is used in advertising is magazines,radio, newspapers, outdoor advertising, television, blogs, websites, social media, or text message.

• Direct marketing: It is marketing communicating where a company communicates directly to a selected customer.

• Personal Selling: It involves the use of salesperson to sell their product directly to the consumer.

• Sales Promotion: The communication channels that are used include media and non-media to increase the demand in the market. Examples include rebates, freebies, coupons,  loss leaders, prizes, premiums, and product samples.

Thus, Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him, and his friend's free cans of their new and improved cherry coke is an example of sales promotion.

Learn more:

1. Learn more about the promotional mix

brainly.com/question/2114407

2. Learn more about the promotional activities

brainly.com/question/8042953

3. Learn more about the marketing mix

brainly.com/question/7578155

Answer details:

Grade: Middle School

Subject: Marketing

Chapter: Promotion mix

Keywords: Promotional mix, coca-cola, Sales Promotion, Advertising, Direct marketing, Sales Promotion, Personal Selling.