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olga55 [171]
4 years ago
9

Product placement (the use of branded products by characters in films and TV shows in return for a fee paid by the brand's owner

) is commonplace today. Several news agencies have done extensive reports on the common practice. How often have you seen a character drinking a brand of soda, going to shop at a named retail outlet, or using some branded electronics equipment? If you haven't noticed these ads, you are probably experiencing:
a.
defensive biases

b.
feedback variables

c.
differences in communication media

d.
perceptual filters

e.
communications deviations
Business
1 answer:
Galina-37 [17]4 years ago
7 0

Answer:

d. This is clearly a case of perceptual filters. There are many people in the theater watching a movie. Suppose a James Bond movie, shows James Bond using a Sony mobile hand set.

Explanation:

Audience in the theater, who wants to buy a new handset, will pay attention and notice the fact that James Bond is using a Sony hand set. But audiences, who do not need to buy a hand set will probably not notice the brand or the model. So, those who do not want to buy a new mobile set are using their perceptual filters by not noticing the brand.

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Which of the following is one of the goals of the American Marketing​ Association? A. To promote the use of a utilitarian approa
Gnoma [55]

Answer:

The correct answer is letter "D": To promote high standards of ethical norms and values.

Explanation:

The American Marketing​ Association (<em>AMA</em>) is a professional association for marketing experts. The AMA is committed to promoting its members -practitioners, academics, and students- to the highest standard of professional ethical norms and values to be used in the organizational field and society.

7 0
3 years ago
Make detailed Business execution plans with proper Roadmap on hospital collaboration.
MatroZZZ [7]

In order to make detailed business execution plans with an adequate hospital collaboration roadmap, it is necessary to organize and coordinate organizational resources in favor of growth and correct business flow.

<h3 /><h3>What is a business execution plan?</h3>

It corresponds to a transition model to replace products and services in the long term. The plan must contain the technical concept of the business, its functional prototype, all its specifications and a test version to correct some features before the final version is released.

For a business execution plan with a hospital collaboration roadmap, it is essential to identify site needs such as safety, meeting patient needs, and family involvement in hospital processes.

Therefore, a business execution plan for a hospital should contain strategies and tactics to improve processes for patients and professionals, increasing the quality and speed of service.

Find out more about business execution plan here:

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6 0
2 years ago
You are evaluating the following two investment opportunities: Project A: This project requires $2,000 upfront, and pays you $50
Rainbow [258]

Answer:

The project A has a smaller IRR, and the project B is more attractive

Explanation:

Solution

Solve for Project A:

Now,

Let assume that the IRR be x

Hence,

The  Present Value of  Outflows of Cash Outflows= The Present Value of Inflows of Cash

Thus,

2000 =500/(1.0x) +500/ (1.0x)^2 +1200/(1.0x)^3    

Or  we say x= 4.223%

Therefore the IRR is 4.223%

For project B:

Let assume that the IRR  be y.

Thus,

The  Present Value of  Outflow of Cash = The Present Value of Inflow of Cash

so,

2000 =600/(1.0y) + 600/ (1.0y)^2  + 1000/(1.0y)^3

Or  we say, y= 4.498%

Therefore  the IRR is 4.498%

8 0
4 years ago
TB MC Qu. 6-63 Creswell Corporation's fixed monthly expenses ... Creswell Corporation's fixed monthly expenses are $23,000 and i
crimeas [40]

Answer:

Net operating income= $26,140

Explanation:

Giving the following information:

Fixed costs= $23,000

The contribution margin ratio is 63%.

Sales=  $78,000

<u>First, we need to calculate the contribution margin:</u>

Contribution margin= contribution margin ratio*sales

Contribution margin= 0.63*78,000

Contribution margin= 49,140

Net operating income= 49,140 - 23,000= $26,140

6 0
3 years ago
On January 1, Fey Properties collected $7,200 for six months’ rent in advance from a tenant renting an apartment. Fey Properties
Leokris [45]

Answer:

A. Debit Unearned rent revenue for $1,200 and Credit Rent revenue for $1,200

Explanation:

The Journal entry is shown below:-

1. Cash Dr,                                       $7,200

         To unearned rent revenue             $7,200

(Being six month advance rent is recorded)

2. Unearned rent revenue Dr,         $1,200

 ($7,200 ÷ 6 months) × 1 month

              To Rent revenue                       $1,200

(Being rent earned is recorded)

7 0
3 years ago
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