The Appliance Depot realizes that many of its customers purchase several appliances at one time and may not have immediate cash
to pay for the purchase. Therefore, The Appliance Depot offers credit services where customers can pay for their purchase over time. It entices customers to shop at its store by offering "no money down" or "interest-free" options. This relates to the ________ function of marketing.
Financing refers to usage of money and funds to finance the marketing agencies and promotions, in addition to financing the movement of goods through different channels of distribution.
Retailers usually use credit schemes to induce customers such as, payment in installments with zero interest payments. Such schemes enhance sales and also build consumer trust.
In the given case, Appliance Depot offers credit services whereby customers are granted convenient payment terms such as no down payment and interest free installments. This represents the marketing function of financing wherein the retailer facilitates financing customer's purchase via such credit schemes.
The goal of integrated marketing communications is to revamp the traditional marketing approach by encouraging cohesion and synchronicity among the various modes of communication used by businesses to reach consumers/customers.
