Answer:
Wholesalers play an important part in the distribution of goods.
American Marketing Association defines wholesaler as – A business unit which buys and resells merchandise to retailers and other merchants and/or to industrial, institutional and commercial users but which does not sell insignificant amounts to ultimate consumers.Wholesalers are intermediaries that purchase products from manufacturers and sell them to retailers.
Some of the functions of wholesalers are:
1. Assembling of Goods 2. Breaking in the ‘Bulk’ 3. Warehousing or Storing 4. Transporting 5. Grading 6. Financing 7. Risk-Bearing 8. Pricing 9. Communication of Market Information 10. Packing Facility.
Functions of Wholesalers: Assembling of Goods, Breaking in the ‘Bulk’, Warehousing or Storing and a Few Others
Functions of Wholesalers – Top 10 Functions: Assembling of Goods, Breaking in the ‘Bulk’, Warehousing or Storing, Transporting, Grading, Financing and a Few Others