Answer:
Micromarketing
Explanation:
Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only. In general, it is for very specific segment or target in order to develop or execute the strategies to do in the market.
By acquisition we mean the ability of the retail seller to acquire a new share of customers.
By retention is meant the ability to maintain this share of customers permanently over time.
By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.
Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).
Answer:
Correct option is (d)
Explanation:
Utility patent is granted to protect an innovation from being copied by others. Utility patent is granted to protect the functionality or usage of the product while design patent is granted to protect the way the product looks like its appearance or ornamentation.
Utility patent is granted for 20 years from the date the application is file with the US trade office while design patent is granted for 14 years from the date of invention.
Here, McDonald's invention is granted utility patent that protects the product for 20 years from the date application is filed with the US patent office.
Answer:
The answer is a. True.
Explanation:
During the initial stages, the members might be concerned that the project work might be difficult and this can act as a demotivating factor in the long run.
Because of this, if the manager can start the initial stages of planning of the operating methods, thus will be helpful to ease the tension and the doubts among the members.
Answer:
Please see below
Explanation:
a. Current ratio
= Total current assets / Total current liabilities
= $262,787 / $293,625
= 0.89
b. Debt to assets ratio
= Total current liabilities / Total assets
= $293,625 / $439,832
= 0.67
c. Free cash flow
= Net cash provided by operating activities - Dividends - Capital expenditure
= $62,300 - $12,000 - $24,787
= $15,685
