Harris Brown, the marketing manager at a small retail chain, wants to assess his firm's strengths, opportunities, weaknesses, an

Question

kogti [31]

3 years ago

11

Harris Brown, the marketing manager at a small retail chain, wants to assess his firm's strengths, opportunities, weaknesses, an

d threats. Which of the following would be best suited for his purpose

Business

1 answer:

evablogger [386] · Answer 1 · 2022-05-10T09:29:04+03:00

Answer:

SWOT analysis.

Explanation:

SWOT analysis is also called the SWOT matrix and is strategic planning used by organisations to identify strengths weaknesses, opportunity, and threats while carrying out business in a competitive environment.

SWOT analysis is designed in such a way that it is most effective at the preliminary stage of planning a business strategy.

It is primarily used to set organisation objectives and to identify internal and external factors that will influence the set objectives.