Question

Stonybrook Organics—famous for its organic yogurt—came out with an advertisement that showed an idyllic setting of a cow resting comfortably in front of a barn. The headline read, "Grant a Farmer's Wish." The Stonyfield logo was at the top left. This is most likely to be what type of advertising? a. Pioneer advertising b. Institutional advertising c. Competitive advertising d. Product advertising e. Comparative advertising

Answer 1

Answer: institutional advertising      

Explanation: Institutional advertisement, also known as corporate advertising, is any kind of advertising supporting a company, corporation, institution or similar entity.

The corporation is marketing itself rather than its brand in corporate advertising. The thing to keep in mind here, nevertheless, is that organizational marketing is not meant to specifically sell something.

          Instead, it attempts at creating a business identity and building respect for the company and educating customers about the organization's ideology. It mostly tells the public at large about the institution's work in the fields of wellness, schooling, climate, and other similar fields and attempts to build the company's reputation.