Characteristics of a market segment are capturable, large, accessible, actionable, and definable.
By identifying variances in the response characteristics of various areas of the market, market segmentation is a technique for getting the most market response out of initial marketing resources. Market segmentation is, in this sense, the divide-and-conquer tactic, or the division of the market in order to subdue it.
Market segmentation enables marketers to focus more intently on customer selection and provide the right marketing mix for each selected segment or group of customers with a similar demand. Every division or sector has the option of being chosen as a market target to be attained using a certain marketing strategy.
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Answer:
$380,800
Explanation:
When an asset is sold, the cost and accumulated depreciation are derecognized from the books. Without the sale of an asset, the depreciation charge for the year would be the only difference between the closing accumulated depreciation from prior year to current year.
Change in accumulated depreciation
= $1253000 - $890000
= $363,000
Accumulated depreciation
= $74900 - $57100
= $17,800
Depreciation
= $363,000 + $17,800
= $380,800
Answer:
Purchasing power parity methods
Explanation:
Purchasing power parity (PPP) method compares the productivity and the standards of living between countries by using the 'basket of goods approach'. The basket approach implies a determination of the quantity of money needed to purchase a common unit(basket) of goods and services in different countries. Two countries will be said to be at par if a 'basket of goods' costs the same considering the exchange rates.
Cost of living and the inflation rate in a country determine the purchasing power of its currency. Purchasing power parity attempts to equalize different currencies by considering inflation and purchasing power in each country.
Answer:
A general rule of thumb among marketing researchers is to use secondary data first and then collect primary data.
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Answer:
1. Know your material. Speak about a topic you’re interested in and know a lot about. Reinforce your message with facts and statistics, if possible.
2. Make it personal. Use humor, personal anecdotes and conversational language to make your speech engaging.
3. Practice makes permanent. Rehearse your speech aloud using any equipment and/or visual aids you’ll use during your presentation. Rehearse as often as you can.
4. Time yourself. Time your speech every time you rehearse it to ensure you don’t go over the five- to seven-minute time limit.
5. Pace yourself. People tend to rush when they’re nervous, so practice keeping your speech at a calm, steady pace.
6. Arrive early. Give yourself enough time to get acquainted with the stage or presentation area, and test the microphone and any visual aids you’ll be using.
7. Relax. Breathe and stretch before taking the stage. Pause for a few seconds, smile and count to three before speaking.