Answer:
A point of parity is considered as an important element in the business. It helps in making the consumer to use your brand or product comparing with the product of the competitors. Point of parity helps to refocus your brand showing that it is good as compared to other competitive brand.
Explanation:
Points of parity are elements that a brand needs in order to be considered in the eyes of the consumer. This is where a brand may have similarities to others—leading consumers to believe that brand is “good enough” to be included in the conversation.
Answer:
Reading body language is important to field research because It can be used a tool for interpreting ones attitudes or feelings towards someone or something
