What exactly are you asking? I'd really love to help
Answer:
use evidence from credible sources. For example, I am taking about cyber bullying, to create ethos, would us US Government statistics on cyber bullying so that my audience will believe me because US Government statistics is a reliable source.
Explanation:
Stepping out of your comfort zone
Shavon Dean was a 11 year old girl who was shot in Chicago. Her death was not an accident as she was murdered. (I believe that's correct)