I believe it is Confucian respect for merchants, hope this helped
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Answer:
A very long time ago, I'd say 1400's-1500's or even longer before that.
The correct option is:
Horatory.
In terms of policy implementation, hortatory techniques are those that encourage people to comply with a policy by appealing to their better senses in an attempt to make them act in a certain desired way.
This is a technique most useful in public campaigns, such as one to discourage smoking or drinking.