Question

The Korean soap opera example discussed in the video is an example of how Domino’s was successful at educating the South Korean market about pizza. Knowing who you are as a business is important but to be successful in the global market one must

Answer 1

One must employ the Global Communication Strategy.

Let understand that Global communication refers to development & sharing of information in international settings, either in form of verbal and non-verbal measure.

• Another name for Global communication is international communication.

• Global Communication Strategy refers to plan of action which companies who participate in international setting, carries out to reach out to audience around the globe.

In conclusion, in order to be successful in the global market, the company like Domino must have a ery effective global communication strategy.

Learn more about Global communication strategy here

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