Dear alumni of (your school), Have you heard about the new community center we would love to have? It’s amazing! We have spent a few months planning out each and every room. There will be a very nice basketball court that is perfect for almost every sport to practice on, a 400 meter track along the court, a weight room with all new machinery, and so much more! Not only could the students of (your school) benefit from this, but the community of (your school) are welcome to use it as well. This is a place that everyone can find a purpose for using. As you may know, it can be costly. We already have an amount of money saved going into this center, but with your help, it would be even better! You should donate to help us raise money for this center so we can provide a place where the community can come make better versions of themselves. Not only will you be helping us out by donating, but you will get a free 6 month membership for being amazing supporters! We accept all amounts of donations. Every penny will take us a step closer. Thank you for taking the time to listen!
His audience was mostly puritan as was the case in the 18th century. His audience was probably scared mindless because his sermons usually included scary and vivid description of suffering, hell, sins, the devil, which was all supposed to scare you into being a better christian.
