Answer:
Search engine marketing helps in promoting and enhancing the website before the users.
Explanation:
Search engine marketing is one of the types of digital marketing in which the internet is used. It includes paid promotions of the websites. The visibility of the website is highlighted and is given a higher rank.
In the given case, Hamish can opt for search engine marketing in order to popularize his website among the users. By doing so, his website could be highlighted before the users, thereby increasing the pay per click.
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