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1. Longevity– staying connected with everyone in our lives is hard work, but social media platforms allow you to communicate and learn consistently. Stay relevant and involved with your network long term through images, video and real-time communication.
2. Courting – getting to know someone and building rapport can be done through digital interaction (and I don’t just mean dating sites). Understanding people, their personality, interests, history, intelligence and even sense of humour can be explored via social media. This can happen well before you meet an individual, fast tracking relationships well before a handshake.
3. Thought leadership– when you meet someone face to face you have a finite time to build rapport. Can you truly seek to understand their story in a crowded room? Have you researched who to approach or just taking a guess? Wouldn’t it be better if they had been reading your content and you theirs? Social allows you to ask questions, interact and observe people strategically well before meeting them. A digital reputation goes a long way, people are always watching.
4. Social currency– is a real thing. It can be built strategically over time. The more digitally connected you are the more value you have as an employee or business contact. We all like spending time with well-connected people, but social amplifies the size and quality of traditional networks. Your social currency will become more and more relevant in our digitally savvy society. And next we pay employees more that have strong, active digital footprints. Your social currency is tangible and real.
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