Question

Kemmen Foods, a company that manufactures and sells breakfast cereals, has customized its cereal flavors to suit different lifestyles, personal tastes, and age groups. For example, it makes organic cereals for its health-conscious customers and colorful cereals with cartoon characters for children. Which of the following market segment approaches is Kemmen Foods using in this scenario?

Answer 1

Answer:

B

Explanation:

Answer 2

a. Total-market approach

b. Multisegment approach

c. Concentration approach

d. Niche market approach

e. Mass market approach

Answer:

b. Multisegment approach

Explanation:

The multisegment approach is a strategy in which companies try to reach to different market segments by adapting their products and/or advertising to each type of customer. According to this, the answer is that Kemmen Foods is using the multisegment approach because the company is customizing the cereal flavors to suit different market segments.