Question

An outdoor products company wants to test a new website design where customers can get information about their favorite outdoor activity. They randomly selected half of the customers coming to the website and directed them to the new design. They want to see whether the web visitors spend more time at the site.What is the factor? Select one:
a. Time spent on the new website
b. Website designWhat are the factor levels? Select one:

a. Old and new website designs
b. Time spent on old website and time spent on the new website

Answer 1

Answer:

Option (A) is the right answer for factors.

Option (B) is the right answer for factor levels.

Explanation:

As per the scenario, the company wants to see the effect of their new website design on their customers, for which the factor of time spent on the new website is right because it gives the company to acknowledge the data of time spent by a customer on the new website.

To reach the result of the factor, we have to work on the factor level, in which we will compare the time spent on the old website and the new website because it gives the company an idea of customers preferring which website design.