Answer:
It is a sales promotion.
Explanation:
Sales promotion tool is used because of following factors:
a) It improve the sales for short term as it gives another reason to buy the product.
b) It is targeted toward brand switcher.
c) It encourage occasional buyer to make more purchases.
d) Increase new customer and brand loyalty.
e) Provide benefits to existing customer.
Koffee is also using sales promotion tool to get benefit in sales and Brand development.
Answer:
$3.20 per unit
Explanation:
In this question, we have to compare the cost between two cases
In the first case, the total cost per unit would be
= Direct materials per unit + direct labor per unit + overhead cost per unit
= $11 + $25 + $17
= $53
In the first case, the total cost per unit would be
= Purchase price + overhead cost
= $48.55 + $17 × 45%
= $48.55 + $7.65
= $56.20
So, the difference would be
= $56.20 - $53
= $3.20 per unit
Answer:
Kokomochi
The incremental earnings associated with the advertising campaign in its first year is:
= $0.3 million.
Explanation:
a) Data and Calculations:
Advertising campaign cost = $5.5 million
Mini Mochi Other Products Total
Much
Incremental sales revenue $8.2 million 1.8 million $10 million
Incremental cost of goods sold 5.2 million 1.4 million 6.6 million
Incremental gross profit $3.0 million 0.4 million 3.4 million
Advertising cost 3.1 million
Incremental earnings associated with the advertising campaign = $0.3 million
Advertising cost apportioned to:
This year = $8.2/$14.4 * $5.5 million = $3.1 million
Next year = $6.2/$14.4 * $5.5 million = $2.4 million
Answer:
$76.856 million
Explanation:
As we know that Balance sheet is divided in two portions.
1. Total Assets (Current Assets + Fixed Assets)
2. Total Liabilities and Share Holders' Equity.
and they both should be equal. So we can write from the above information, as:
Total Assets = Total Liabilities + Total Common Stock + Retained Earnings
N.B. We are excluding Cash from our calculation cause we assume that Cash is already been included in Total Assets.
Hence, by putting the values in above equation we can find our Retained Earnings as:
Retained Earnings + $128.230 million + $6.350 million = $211.436 million
Retained Earnings + $134.58 million = $211.436 million
Retained Earnings = $211.436 million - $134.58 million
Retained Earnings = $76.856 million
<u>Solution and Explanation:</u>
As the utility function is concave in shape, so person is risk averse. Thus, he will not accept the gamvle.
The difference between utility at point A&C = 70 minus 65 = $5, is less than a the difference between A&B = 65 minus 55 = $10
<u>MCQ:
</u>
Answer is option a&d - risk averse people fear a lot for losing money, thus they overestimate the probability of loss
Since, shape of utility function is concave, hence the double derivative of utility with respect to wealth is negative, so utility falls at an decreasing rate , as wealth increases
