I believe the answer is idiom, the phrase is not comparing anything so simile and metaphor is out of the question, also personification is giving a non living thing human characteristics.
Answer:
one is formal and one aint
Explanation:
This advertisements targets your fears
It's basically telling you that you can get cancer from it, so because you're afraid of cancer, you don't want to purchase it.
Romeo doesn't want to be around amyone. he is withdrawn