Yes, because if the world is all war, hate, and pain, then their is nothing to look forward to. Colors, joy, and love were made to balance that all out.
Yes, experiencing colours, joy and love are worth experiencing pain, war and hate, because life is all about love, happiness and pain as well. Pain and hatred teach us to get stronger and move on. If we only experienced happiness then it wouldn't have taught us to move on with things. At the end of the day, everything is worth it.
The answer which is not a likely reason the creators of this ad chose the slogan "Utah. Life Elevated" is because it contains only sixteen letters and would be easy to design into a rectangular shape.
