I'm not sure what your question is? It is true that the invention of the cotton spinning wheel and the printing press allowed people to get dressed and be clothed faster and cheaper than before but it also meant that books were more affordable.
Due to all of this people were becoming more literate and informed as well as better dressed!
Answer: Social practices, rituals and festive events are habitual activities that structure the lives of communities and groups and that are shared by and relevant to many of their members. They reaffirm the identity of those who practise them as a group or a society