Question

Manufacturers of Splenda, a low calorie sugar, wanted to arrange a focus group to find out itsuse in different markets. Open-ended questions were used in order to secure the unconscious attitudes and biases held by the subjects. This type of technique is known as:Group of answer choicesA) scaling technique.B) qualitative technique.C) projective technique.D) reactivity technique.E) MDS technique.

Answer 1

Answer:

C) projective technique.

Explanation:

Projective techniques are used by psychologists and marketing researchers to give respondents an opportunity to express themselves freely without risking personal embarrassment. These are unstructured indirect methods of investigation where the researchers try to infer the motives, urges, needs and wants of the customers without being directly told about them. These techniques help to project the customers' attitudes and unconscious feelings.