I think B is your best shot here
<span>Franklin gives advice about how people should behave .He presents his thoughts in aphorisms, or short sayings with a message. Many of his aphorisms come from traditional folk sayings. Sayings such as “Well done is better than well said” tell something about Franklin and what he values.
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The "d" becuase i have a long one
Ethos - credibility/ethics
Pathos- emotions
Logos- logic/facts/reasoning