Question

Marketing programs that track purchases history, personal information and preferences and provide incentives to loyal, repeat customers are called?
A. loyalty program
B. tracking systems
C. customer app
D. marketing tricks

Answer 1

Marketing programs that track purchase history and provides incentive to their loyal customers are known as loyalty programs.

The correct answer to this question is option A. Loyalty programs as the name implies are offered to those customers that are found to be loyal to a business.

These types of programs offer special discounts, rewards, as a way to retain these customers and also attract new ones.

Such programs are established to encourage repeat business.

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