Question

_____________ involves incorporating brands into movies, television programs, and other entertainment venues in exchange for payment or promotional or other consideration, with the goal being to add realism to the scene, give subtle exposure to the brand, and influence consumers in an unobtrusive manner.
A) Ad integrationB) Product integrationC) Brand integrationD) Product placementE) Product synergy

Answer 1

Answer:

D) product placement

Explanation:

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