<span>Advertising. Advertising tends to be extremely expensive but does not always provide much returns, and often goes completely ignored by the target audience or only reaches the people you already knew about.</span>
Answer:
High on self esteem
High on self efficacy
Explanation:
self-esteem is used to describe a person's overall sense of self-worth or personal value. In other words, how much you appreciate and like yourself while Self-efficacy reflects confidence in the ability to exert control over one's own motivation, behavior, and social environment. Mark will score high on both because he seems to be convinced about how excellent he is at lying.