Answer: The National Youth Anti-Drug Media Campaign launched the “Above the Influence” (ATI) ad campaign in 2005. The campaign aims to provide young people with a different perspective on life. The campaign’s primary initiative is to reduce drug abuse among teenagers, not just by telling them about the harmful effects of drugs, but by helping them to counter bad influences (such as peer pressure) and believe in themselves. This campaign used print media, the Internet, television, and radio to communicate its message to teenagers.
The primary effects of this ad campaign on the youth in my locality were in terms of the immediate awareness that the ad’s message created. The campaign focused on improving lifestyles rather than just highlighting the bad effects of drugs, so it was able to connect with its target audience. Another key reason for the campaign’s success was the use of multiple media formats to communicate with the target audience.
An important secondary effect of this ad campaign was that it succeeded in spreading awareness about how peer pressure leads people into drug abuse. The campaign’s partnership with schools and other community groups helped to increase its effect on students in their early teens. Another secondary effect of the campaign was a decrease in the long-term use of marijuana and other illicit drugs among teenagers. The campaign managed to foster a feeling of independence and self-assurance among teens over the years.
The message of this ad campaign is still fresh in my mind. I’m sure it had a lasting effect on many others who heard it because it succeeded in building public awareness about the problem of drug abuse and in promoting a positive lifestyle.
Explanation:I got it of edmentum
