<span>Athena, as a war goddess, inspired and fought alongside the Greek heroes; her aid was synonymous with military prowess. </span>Athena became the goddess of crafts and skilled peacetime pursuits in general. She was particularly known as the patroness of spinning and weaving. That she ultimately became allegorized to personify wisdom and righteousness was a natural development of her patronage of skill.
Figure out your product and then explain it how someone would have to explain it to you to persuade you to want to buy it. Use a technique that you hear on the radio or see on TV. (That should help come up with a fallacy.)
Hope this helps.
