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zloy xaker [14]
3 years ago
7

Cost pressure from international competitors pushes companies toward greater scale and efficiency. But some products must also m

eet local customer needs. Preference for soap scents, for example, differs by country and region. Global soap manufacturers therefore try to balance these pressures with a...a. transnational strategyb. multidomestic strategyc. standardized strategy
Business
1 answer:
SSSSS [86.1K]3 years ago
8 0

Answer:

Transnational strategy

Explanation:

There is a difference in global approach and Transnational approach.

In global approach, one product is sold and promoted the same way across all channels and location. While in the case of Transnational strategy, it is more like a customized or personalized approach to sell products to a particular targeted audience.

Hope this helps.

Good Luck.

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