Question

______________________ is the term used to describe when retailers use some combination of stores, catalogs and the internet to sell merchandise. broad-band branding cross-channel leverage horizontal integration multichannel retailing opportunistic retailing

Answer 1

Multi channel retailing is the term that used above where it is used to describe retailers that uses some combination of stores, catalogs and the internet in order to sell merchandise. They have the ability to use different marketing strategy just to sell their merchandise so that they can reach the people who will want to buy their merchandise.