Question

when emily, an american manager, became director of operations at the firm’s apparel factory in china, the tension mounted quickly due to misunderstandings and the extensive time needed to translate conversations between herself and the employees. emily is experiencing ________ conflict.

Answer 1

Conflict in business settings occurs when employees have a difficult time relating with each other or discharging their duties due to certain differences. For Emily the American manager who has a hard time communicating with the Chinese employees, she is experiencing;

• Cross-cultural conflict.

Cross-cultural conflict refers to the barriers that arise due when individuals have not properly assimilated to one another's culture.

In the case of Emily, she has not properly understood the Chinese language. Thus, she is unable to relate well with them.

So, the conflict is cross-cultural in nature.

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