Question

Leyla and Sofia have been assigned a capstone strategy project to identify approaches to defend against the entry of multinational companies into Vietnam, considered an emerging market. What are two strategic approaches

Answer 1

When multinational companies come into a nation, they serve as additional competition for businesses in the new country. For Leyla and Sofia who have been told to develop a strategy to defend against the entry of multinational companies into Vietnam,  two strategic approaches they can employ are;

• Deploy (1) acquisition and (2) rapid-growth strategies to better defend against expansion-minded internationals.

For their company to better match these multinational companies, they have to come up with strategies to make their business stand out.

Customer acquisition strategies can be designed to convert prospects into real customers. Content marketing and advertising are ways to do this.

Also, rapid growth strategies like diversification, product innovation, and market penetration can also help their company defend against the multinational companies.

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