A really good example of how an advertisement can appeal to emotions are the SPCA commercials. (the super sad dog commercials.) they appeal to emotions by showing pictures and or videos of injured, starving, or abandoned dogs. This makes more and more people want to donate to the cause.
The answer is: appearance vs. reality.
In Act 1, Scene 6 from Shakespeare's "Macbeth," Lady Macbeth tells her husband to pretend Duncan is welcome and to look harmless in front of him, although he intends to murder him and take the throne away from him that very same night. In that respect, she does not want Macbeth to look worried or thoughtful when he is around other people; otherwise, it will raise suspicion.
<span>1. Both authors use descriptive adjectives.
2. Both authors impart an ominous mood.
5. Both authors use a concerned tone.</span>