Question

Wrigley introduced a new flavor of Orbit brand sugar-free chewing gum, mint mojito, and its introductory price was low so that it quickly created loyal customers for the flavor. In this example, Wrigley used Group of answer choices skimming pricing. penetration pricing. price lining. odd-even pricing. loss-leader pricing.

Answer 1

In this example, Wrigley used the Penetration pricing.

Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.

This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.

In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.

In conclusion, Wrigley used the Penetration pricing to attract new customers.

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