The term consumer sovereignty means that what is produced is ultimately determined by what consumers buy.
- The following are some restrictions on consumer sovereignty: Productive powers: In a capitalist society, the consumer's degree of autonomy is constrained by the collectively held productive abilities.
- Technical knowledge level: With the current level of technology, any things created must satisfy the consumer.
- When businesses invite consumers to test products or hear pitches for new ideas, this is an example of consumer sovereignty in action.
- It grants consumers control over the decision-making process before goods are produced.
What does consumer sovereignty mean?
- consumer autonomy. the ability of customers to control production. variable market.
- a transaction in which businesses buy home inputs for production.
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There are three components in any integrated marketing communication approach: the Consumer Being Targeted, the channels through which the statement is communicated, and evaluation of the results of the communication.
<h3> Integrated marketing </h3>
Integrated marketing is the process of unifying all elements of marketing communication — such as advertisement, PR, and social media — and utilizing their respective mix of media, channels, and tactics to produce a seamless and customer-centric experience.
Integrated marketing communications is the technique by which a company provides different promotional methods within a marketing campaign are clear, constant and working toward the same goal.
IMC strategy include:
- Traditional and online earned media.
- Advertising.
- Online marketing including email marketing.
- Content marketing and social media marketing.
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True Because <span>Scannable Paper: A specially formatted hard copy resume used by employers to scan into a computer database. The database can then be searched for keywords to help identify applicants with qualifications for job openings.<span>Electronic: </span>An ASCII text-only resume created with a text editor such as Notepad. This is a resume stripped of formatting to ensure the file will transmit correctly from any e-mail, Internet, or electronic interface to an employer's resume-tracking software.Web: A resume in HTML format published to a web server for viewing over the Internet with a web browser program. This format adds flexibility in that it supports incorporation of more sophisticated elements such as animated graphics as well as sound and video clips.</span>
The use of web resumes is most common in the high-tech industry
It should be noted that Extension of goal-seeking analysis, finds the optimum value for a target variable .
<h3>What is Goal seeking?</h3>
Goal seeking serves as one of the tools used in "what-if analysis" on computer software programs.
This analysis is performed by repeatedly changing other variables, subject to specified constraints.
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Answer:
So markup percentage will be 8 % on total unit cost
Explanation:
We have given that cost base per unit including selling and administrative expenses is $60
per unit cost of selling and and administrative expenses is $15
The company desired ROI per unit is $6
We have to calculate the markup percentage on total unit cost
Markup percentage on total unit cost is given by '
markup percentage = 
So markup percentage will be 8 % on total unit cost
