This is because individuals from all over the world have preferences or stuff they agree on. For instance an individual could like books about how good our president is because the individual likes how the president handles things. (Just an example not my opinion, no politics please)
Technology has made communication much easier in several ways. ... Not only can you share information quickly and reduce the impact of language differences and distance, but you can save time and money using technology to communicate and reach as wide an audience as you need.
