Question

Henry recently set up a retail store in his hometown. He studied the pattern that other store-owners followed in obtaining new customers. All their current customers had referred the store to their friends and family. Their awareness basically spread through word-of-mouth. Henry knew that his store offered the same quality as the other stores did. His store was also on the same street as the other retail stores. Given the setting, the other store-owners were already charging their customers the bare minimum in order to remain competitive. Which P of marketing should Henry concentrate on to distinguish his retail store? Henry should concentrate on _______ to distinguish his retail store.

Answer 1

Henry should concentrate on Promotion to distinguish his retail store.

Explanation:

In the Marketing mix, there are seven P's which are very important. For business to be successful, the retailer should concentrate and evaluate the formula of these seven P's. There are price, promotion, product, people, positioning, packaging and place.

Since the place, product, price of Henry is also the same like that of the other retailers who are in the same market, he should concentrate and focus on the promotion of the product so that he distinguishes from the other retailers in the market. He should let maximum people know about his shop and should try some other ways also to promote his shop.