Question

In one of its marketing campaigns, Bluebird Corporation compared one of its products with a competitor’s product, intending to demean them. In addition, Bluebird did not give any factual or scientific evidence to prove that its product was better than the competitor’s product. Thus, the competitor filed a suit against Bluebird Corporation. Of what will the competitor accuse Bluebird Corporation? Stock splits Unlimited use Trade libel Rip-off

Answer 1

Answer:

The competitor will accuse Bluebird Corporation of a Trade Libel.

Explanation:

Trade Libel:

Trade libel is defined as the publication of a false statement of fact that is an intentional disparagement of the quality of the services or products of the plaintiff's business and that result in pecuniary damages to the plaintiff.

However, the competitor in his suit must prove that Bluebird Corporation made a false statement about the quality of the plaintiff's (the competitor) products or services; The statement was published and the plaintiff suffered monetary loss or harm as a result of the statement.

Furthermore, the cl;aim for libel shall include communications that mislead potential customers with false or misleading claims about products. Also called product defamation, trade libel or slander of goods, product disparagement is any statement about a company or a product that is false and likely to affect its profits.

There are four elements the competitor must establish in order to prove he or she has been defamed:

• Publication,
• Identification,
• Harm and.
• Fault.