Answer:
This segmentation approach is an example of Usage Rate Segmentation.
Explanation:
Market Segmentation:
It is a process in which a business or a company divides its market into different segments on the basis of demography, behavior of customers and other factors.
- There are four main types of Market segmentation which are Geography segmentation, demographic segmentation, behavioral segmentation and psycho-graphic segmentation.
- Segmentation by usage rate include the segmentation of the market on the basis of a product used by the customer. In this question, the market segmentation has on the basis of purchase patterns of their customer into light, moderate, heavy and non-user segments.
Preconceito é um sentimento afetivo em relação a uma pessoa ou membro do grupo com base unicamente na associação do grupo dessa pessoa
Options a) and c) essentially say the same thing: that cultures do not change. But it's not true. Thing about how the smartphones are changing our culture now.
Culture is also not inherited as the children of immigrants often identify with the culture of their country and not the culture of their parents.
So the correct answer is d. Cultures are fluid.
