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2 years ago

How does the targeting process in entrepreneurship differ from the targeting process in traditional marketing

1 answer:

4 0

Targeting process in entrepreneurship differ from traditional marketing because the entrepreneurs begin the process with the idea for a new product.

Targeting process refers to process of breaking-down a market into segments to facilitate concentration of marketing efforts on target segments.

An entrepreneur will first seek to come up with a product idea in the targeting process whereas the marketer will seek to identify the market segment to concentrate on.

In conclusion, the targeting process in entrepreneurship differ from traditional marketing because the entrepreneurs begin the process with the idea for a new product.

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The solution is given in tabular form.

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3 years ago

The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment incl

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Answer:

Time Warner, Inc.

Turner Home Box Office Warner Bros. Total

Segment Revenues

(in millions) $21,700 $22,200 $80,600 $124,500

Variable costs 4,774 10,434 25,792 41,000

Contribution margin $16,926 $11,766 $54,808 $83,500

Contribution ratio 78% (100 - 22) 53% (100 -47) 68% (100 -32) 67%

b. Certainly, Turnover and Warner Bros. are more profitable businesses than Home Box Office in terms of total contribution margin (dollars) and contribution margin ratio.

Explanation:

a) Data and Calculations:

Segment Revenues

(in millions)

Turner (cable networks and digital media) $21,700

Home Box Office (pay television) 22,200

Warner Bros. (films, television, and videos) 80,600

Assume that the variable costs as a percent of sales for each segment are as follows:

Turner 22%

Home Box Office 47%

Warner Bros. 32%

b) The contribution margin ratio for the three segments can easily be determined by subtracting the variable costs percentages from 100 for each segment instead of doing more computations (Contribution margin/Sales Revenue * 100). But the results are the same for either method.

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2 years ago

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2 years ago

Reasons why in business,staff are restricted to communicate with press?

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Limited communication media can force employees to deliver messages using ineffective methods. Inappropriate upward communication tools can create confusion

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2 years ago

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Answer:

Net income = $169.2

Growth in dividend = 76.25%

Explanation:

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Sales = $700 x (1 + 15%) = $805 (15% increase in sales)

Operating costs including depreciation = $805 x 60% = $483 (60% of sales)

Interest expense = 40 (remain constant)

EBIT = Sales - Operating costs including depreciation = $805 - $483 = $322

EBT = EBIT - Interest expense = $322 - $40 = $282

Net income = EBT x (1 - Tax rate) = $282 x (1 - 40$) = $169.2

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Growth in dividend = $56.4/$32 = 76.25%

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