Answer:
Customer Type Segmentation
Explanation:
Customer Type Segmentation is a process where a company analyzes and divides its customer base into groups following a common factor between then. For example, it could be age, residence place, monthly income, etc. In this case, Zappos is dividing its customer base into groups based on what kind of business they are in. That offers a variety of benefits, such as targeted ads, better retention strategies or a superior and personalized customer experience.
Answer:
Proportion of sales of each department.
Explanation:
Advertising expense directly effects the sales of the business. As the campaign is made store-wide sales and it does not directly traceable to any specific department. It need proper basis for allocation of expenses. The proportion of sales of each department is the most suitable basis from all of the given options because the share of benefit from the campaign is received in the form of sale. A campaign might mostly effects the sales.
Answer:
Marginal utility of each becomes negative
Explanation:
Utility is defined as the level of satisfaction that a person gets from consuming a product.
The person keeps on consuming the item until the level of marginal utility for the product becomes less than zero.
That is there is no satisfaction anymore in consuming the product.
In the given instance Thomas will continue to consume both candy bars and ice cream until the level of satisfaction (marginal utility) is now less than zero or negative
Answer:
The Matching Principle
Explanation:
The Matching Principle of accounting holds that revenues should be matched with expenses. Hence the name.
This is to say, that revenues should only be recognized when the associated expenses with those revenues have been spent.
For example, in numeral a), we can see that Norfolk Southern Corporation recieved cash in advance, but it only recognized revenue once it had performed the services associated with that cash collection.
