They are portrayed as heroes and as being better than "Average" people. They are portrayed as super fit and that people should be like them. This portrayal causes people to feel less about themselves and to have fitness/weight goals that may be unrealistic or impossible for some.
Metonymy is the answer. METONYMY
Ok I’m done what can I send it
Our beliefs have many errors, i.e., deviations from truth.
Reducing error is important goal, for which we are willing to pay substantial costs.
The causes of our errors can be seen as ranging from context specific to general trends.
We in fact have many identifiable stable general error trends, in addition to legion context specific causes.
By reflecting on error causes, we can seek ways to adjust our pattens of thought and social institutions to reduce error.
For a substantial fraction of error causes, we can in fact find feasible adjustments.
It is often more cost-effective to seek and implement adjustments for general trends, than for context specific errors.
