Question

A core aspect of marketing involves a(n) , which is a transaction in which things of value are traded by buyers and sellers.

Answer 1

A central aspect of marketing involves an exchange, which is a transaction in which things of value are traded between buyers and sellers.

Marketing objectives

The central objective of marketing is to satisfy the needs and wants of potential consumers through the creation of value, which is achieved through integrated psychosocial factors.

Therefore, a company must focus its strategy in line with the needs of the market in which it operates, to generate competitiveness and positioning.

A successful company will be one that manages to create value through factors such as the quality of its products and services, social responsibility, transparency and reliability.

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