When marketers evaluate the attractiveness of each potential segment and decide in which of these groups, they are engaging in targeting.
A serviceable obtainable market also known as a target market, can be defined as a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A serviceable obtainable market is a subset of the total market for a service or product. Target market used to helps increase the effectivity of the campaign.
There are 5 different types of targeting, such as:
- Behavioral Targeting
- Contextual Targeting
- Search Retargeting
- Site Retargeting
- Predictive Targeting
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Answer:
A) Information asymmetry.
Explanation:
An information asymmetry can be defined as a situation where there is an imbalance of information between two parties in their knowledge of important points, factors and details. Thus, because one party has more information or knowledge than the other, this usually results in an inefficient outcome and or failure.
The theory of information asymmetry was developed and introduced by three (3) notable Nobel prize winning economists, namely; Michael Spence, George Akerlof and Joseph Stiglitz.
In this scenario, Matthew a divisional manager at Venus Inc. reports to the CEO of the company. Matthew has more employees working for him than required and he has not told the CEO about this, even though there are other departments that are in need of more employees.
<em>Hence, the concept illustrated here is an information asymmetry.</em>
Answer:
The Reserve Bank's responsibilities include formulating and implementing monetary policy, promoting financial stability, issuing banknotes, providing banking services to government, operating the high-value payments system, managing Australia's foreign reserves and setting payments system policy.