Google overcame its competitors because the developers knew how to market and knew how to make a product that consumers wanted. In the early days of the internet, search engines where filled with adds, links, tools like calculators and calendars. While having links to Facebook or Reddit, and having the calculators and calendars seemed helpful, it crowded the page. Those search engines had too much going on to the point it became unhelpful. Google understood that people wanted a search engine that had its purpose and did it well. It's simple, does it's job, and it doesn't overwhelm the consumer when they want to look something up.
Think of it this way, if you're trying to look up a recipe, do you want to go to the page that had 20+ other links and flashy colors and pop up adds, or a simple search bar that will take you right where you need to go with no distractions?
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W. Michael Blumenthal, a corporate CEO, talks about the mistakes he made in hiring:
"In choosing people for top positions, you have to make sure they have a clear sense of what is right and wrong, a willingness to be truthful, the courage to say what they think and to do what they think is right, even if the politics militate against that. This is the quality that should really be at the top. I was too often impressed by the intelligence and substantive knowledge of an individual and did not always pay enough attention to the question of how honest and courageous and good a person the individual really was."
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The main reason why Parliament believed the colonist would accept the tea act of 1773 was because in reality it was a very modest increase in cost, and people in Britain already had it.
