Abc can be described as utilizing a <u>differentiation strategy</u>.
<h3>What is a
strategy?</h3>
A strategy can be defined as a process that involves planning and implementing actions in a business firm that will help to achieve success in competition.
<h3>The types of
strategy.</h3>
In Business management, there are different types of strategy and these include:
A differentiation strategy can be defined as a strategic approach through which a business firm provides its customers with products and services that are unique, distinct and different from those offered by its competitor (rivals) in the same industry or market.
In conclusion, an example of a differentiation strategy is the <u>addition of value</u> to products and services, so as to attract customers who are willing to pay a higher price.
Read more on strategy here: brainly.com/question/1120403
