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3 years ago

What environmental force did Unibic use in segmenting its market

Business

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larisa86 [58]3 years ago

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businessoperations managementoperations management questions and answersunibic india: from fastest growing niche cookie brand to a challenger?in 2007, lighthouse funds acquired a 25% stake in unibic from unibic australia for rs. 200 million. in 2010, unibic australia started making losses and wanted to withdraw from the indian market. at that time, unibic operated solely in the premium, high-margin cookies segment in india, with

Question: Unibic India: From Fastest Growing Niche Cookie Brand To A Challenger?In 2007, Lighthouse Funds Acquired A 25% Stake In Unibic From Unibic Australia For Rs. 200 Million. In 2010, Unibic Australia Started Making Losses And Wanted To Withdraw From The Indian Market. At That Time, Unibic Operated Solely In The Premium, High-Margin Cookies Segment In India, With

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Unibic India: From Fastest Growing Niche Cookie Brand to a Challenger?

In 2007, Lighthouse Funds acquired a 25% stake in Unibic from Unibic Australia for Rs. 200 million. In 2010, Unibic Australia started making losses and wanted to withdraw from the Indian market. At that time, Unibic operated solely in the premium, high-margin cookies segment in India, with a share of around 8%. It had a market presence primarily in south India and was exporting to the Middle East and Hong Kong. It had strategic alliances to make cookies for various private players. However, it was not yet making profits and was cash- strapped...

Over the next few years, Unibic grew rapidly. Its growth was primarily fueled by the changes sweeping through the Indian biscuit industry, wherein glucose biscuits that had dominated the market, gradually lost out to cream biscuits and cookies. The reasons for the shift included rising disposable incomes leading to an increase in consumption of premium biscuits; a larger number of manufacturing facilities of premium biscuits; growing health awareness; innovation bringing in attractive new products; rising affordability of cookies; and increase in eye-catching packaging...

Over the years, Unibic regularly introduced fresh and unique flavors, ultimately producing over 30 variants of cookies. Its products could be broadly categorized into chocolate, butter, milk, savory, and health. The company considered its target market to be between the ages of 14 and 40. It continued its efforts at innovation and produced new products which would appeal to its target market...

In 2015, Unibic had used celebrity endorsement by signing on south Indian actor Shruti Hassan, for over a year. It stated that it wanted someone who was relevant and would give the brand a boost to get to the numbers it wanted in the South...

Unibic didn’t advertise much in print media; TV remained the company’s core focus and got the largest chunk of its advertising spend, followed by digital and OOH. Instead of following the traditional strategy of having a similar marketing campaign across markets, Unibic employed a unique strategy in each market, thereby playing to its strengths in each market while keeping in mind the market conditions and consumption patterns...

From 2019 onward, Unibic started feeling the heat of the economic slowdown in India. The Indian economic slowdown of 2019 led to a serious and continuing decline in the country’s real estate, automobile and construction sectors and in overall consumption demand. The second quarter (July- September) of the financial year (April 2019-March 2020) witnessed a drastic fall in the gross domestic product (GDP) growth rate to 4.5%. The main reasons attributed to the fall in the GDP growth rate were – contraction in manufacturing activity, weakened investments, and lower consumption demand.

As of 2020, Unibic had the largest wire cut cookie manufacturing plant in India. The plant had the capability to manufacture 100 tonnes of cookies each day, with five production lines. While it used 98% of its production capability to produce its own brand, the rest was used to manufacture for private label brands – six in India and 10 across the world. It had annual revenu7 es of Rs. 5 billion. It also exported its products to more than 21 countries including across Australia, North America, the UK, and Europe, Asia, the Middle East, and New Zealand. It derived 45% of its earnings from the south of India.

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Cadmia, a small island nation, recently revised its income-tax law. The new law sought to increase taxes on wealthy corporations

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Answer:

The correct answer is distributive justice

Explanation:

Distributive justice is, for Aristotle, fair or correct regarding the allocation of assets in a society.

The principles of distributive justice are normative principles designed to guide the allocation of benefits and burdens of economic activity. He is often contrasted with retributive justice, which focuses on the proportionality of the results and consequences, and with procedural justice which has to do with the justice of the processes, such as the administration of the law. The most prominent contemporary theorist of distributive justice is the philosopher John Rawls.

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3 years ago

The following information relates to a company’s accounts receivable: accounts receivable balance at the beginning of the year,

Dahasolnce [82]

Answer:

1. $33,400

2. $24,400

Explanation:

For computing the year-end balance in the allowance for uncollectible accounts first ,we have to compute the ending balance of accounts receivable which is shown below:

Ending balance of accounts receivable = Beginning balance + credit sales - customers’ accounts collected - write off amount

= $300,000 + $1,500,000 - $1,450,000 - $16,000

= $334,000

Now the year-end balance in the allowance for uncollectible accounts would be

= $334,000 × 10%

= $33,400

2. The computation of the bad debt expense is shown below:

= Year end balance of allowance for uncollectible accounts - beginning balance of allowance for uncollectible accounts + written off

= $33,400 - $25,000 + $16,000

= $24,400

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3 years ago

Andrea won the miss illinois beauty pageant the year she graduated from college. knowing this, the amount of money she will earn

xxMikexx [17]

Andrea won the Miss Illinois beauty pageant the year she graduated from college. Knowing this, the amount of money she will earn over the course of her adult lifetime is most likely to be MORE THAN that of her peers.

Since she has already won a beauty pageant, it is absolutely clear that she will ear more money than her peers. She will be a unique student among her peers. She might be offered modelling or ad films because of her victory.

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3 years ago

Ganus Products, Inc., has a Relay Division that manufactures and sells a number of products, including a standard relay that cou

Marianna [84]

Answer:

stgshbn,vhjc,xmcdm yuhjj

Explanation:

gg gv thjk ubhh hv hcf nbvh j hjv hjhgvbhm h nbn b bugb b

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3 years ago

During the period, Sanchez Company sold some excess equipment at a loss. The following information was collected from the compan

Mice21 [21]

Answer:

Part 1

Cost of Equipment Sold = $9300

Accumulated Depreciation of Equipment Sold = $ 1100

Cash received from Sale = $5300

Part 2

Net Cash Flows from Operating Activities

Add Back (Positive) to Operating Profit for the year : Loss on sale of equipment $ 2900

Part 3

Net Cash flows from Investing Activities

Add (Positive) Proceeds from Sale of Equipment $ 5300

Explanation:

Part 1

Cost of Equipment Sold:

The figure is obtained from Equipment At Cost Account.

Open the Account as follows:

Beginning Balance $ 20300 (debit), Ending Equipment $ 11000, Balancing figure $ 9300 (20300-11000) is the cost of equipment sold.

Accumulated Depreciation of Equipment Sold

The figure is obtained from Accumulated Depreciation.

Open the Account as follows:

Beginning Balance $ 1980 (credit), Profit and loss - Depreciation $ 870 (credit), Ending Balance $ 1750 (debit), Balancing figure $ 1100 (1980+870-1750) is the Accumulated Depreciation on Equipment Sold

Cash Received on Sale

This figure is figure is obtained from Equipment Disposal Account.

Open the Account as follows:

Cost of Equipment Sold $ 9300 (debit), Accumulated depreciation on equipment sold $1100(credit),Loss on Sale of Equipment $2900(credit),the Balancing figure $5300 (9300-1100-2900)

Part 2

Loss on sale of Equipment is the only Income Statement Item affecting the Operating Activity of the Cash Flow Statement.

Add back to Operating profit since this is a non-cash item and was initially deducted in the calculation of Operating Profit.

Part 3

Sale of Equipment results in Cash Inflow and affects the Cash Flows from Investing Activities Section of Cash Flow Statement.

Hence a positive amount should be added to reflect this inflow.

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4 years ago