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3 years ago

What environmental force did Unibic use in segmenting its market

Business

1 answer:

larisa86 [58]3 years ago

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Explanation:

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businessoperations managementoperations management questions and answersunibic india: from fastest growing niche cookie brand to a challenger?in 2007, lighthouse funds acquired a 25% stake in unibic from unibic australia for rs. 200 million. in 2010, unibic australia started making losses and wanted to withdraw from the indian market. at that time, unibic operated solely in the premium, high-margin cookies segment in india, with

Question: Unibic India: From Fastest Growing Niche Cookie Brand To A Challenger?In 2007, Lighthouse Funds Acquired A 25% Stake In Unibic From Unibic Australia For Rs. 200 Million. In 2010, Unibic Australia Started Making Losses And Wanted To Withdraw From The Indian Market. At That Time, Unibic Operated Solely In The Premium, High-Margin Cookies Segment In India, With

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Unibic India: From Fastest Growing Niche Cookie Brand to a Challenger?

In 2007, Lighthouse Funds acquired a 25% stake in Unibic from Unibic Australia for Rs. 200 million. In 2010, Unibic Australia started making losses and wanted to withdraw from the Indian market. At that time, Unibic operated solely in the premium, high-margin cookies segment in India, with a share of around 8%. It had a market presence primarily in south India and was exporting to the Middle East and Hong Kong. It had strategic alliances to make cookies for various private players. However, it was not yet making profits and was cash- strapped...

Over the next few years, Unibic grew rapidly. Its growth was primarily fueled by the changes sweeping through the Indian biscuit industry, wherein glucose biscuits that had dominated the market, gradually lost out to cream biscuits and cookies. The reasons for the shift included rising disposable incomes leading to an increase in consumption of premium biscuits; a larger number of manufacturing facilities of premium biscuits; growing health awareness; innovation bringing in attractive new products; rising affordability of cookies; and increase in eye-catching packaging...

Over the years, Unibic regularly introduced fresh and unique flavors, ultimately producing over 30 variants of cookies. Its products could be broadly categorized into chocolate, butter, milk, savory, and health. The company considered its target market to be between the ages of 14 and 40. It continued its efforts at innovation and produced new products which would appeal to its target market...

In 2015, Unibic had used celebrity endorsement by signing on south Indian actor Shruti Hassan, for over a year. It stated that it wanted someone who was relevant and would give the brand a boost to get to the numbers it wanted in the South...

Unibic didn’t advertise much in print media; TV remained the company’s core focus and got the largest chunk of its advertising spend, followed by digital and OOH. Instead of following the traditional strategy of having a similar marketing campaign across markets, Unibic employed a unique strategy in each market, thereby playing to its strengths in each market while keeping in mind the market conditions and consumption patterns...

From 2019 onward, Unibic started feeling the heat of the economic slowdown in India. The Indian economic slowdown of 2019 led to a serious and continuing decline in the country’s real estate, automobile and construction sectors and in overall consumption demand. The second quarter (July- September) of the financial year (April 2019-March 2020) witnessed a drastic fall in the gross domestic product (GDP) growth rate to 4.5%. The main reasons attributed to the fall in the GDP growth rate were – contraction in manufacturing activity, weakened investments, and lower consumption demand.

As of 2020, Unibic had the largest wire cut cookie manufacturing plant in India. The plant had the capability to manufacture 100 tonnes of cookies each day, with five production lines. While it used 98% of its production capability to produce its own brand, the rest was used to manufacture for private label brands – six in India and 10 across the world. It had annual revenu7 es of Rs. 5 billion. It also exported its products to more than 21 countries including across Australia, North America, the UK, and Europe, Asia, the Middle East, and New Zealand. It derived 45% of its earnings from the south of India.

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On January 5, 2020, Sheffield Corporation received a charter granting the right to issue 5,100 shares of $100 par value, 7% cumu

andrew11 [14]

Answer:

Sheffield Corporation

Journal Entries

Date Description DR CR

Jan 11 Cash 292,500

Common stock 195,000

Paid in Capital for common stock 97,500

Being the amount received on issue of

Feb 11 Equipment 53,300

Factory Building 152,000

Land 295,000

Prefereed stock 410,000

Paid -in -capital for Preferred stock 90,300

July 29 Treasury stock 25,600

Cash 25,600

Being the payment of own share purchased

Aug 10 Cash 22,400

Retained Earnings 3,200

Treasury stock 25,600

Dec 31 Retained earnings 10,025

Dividend(0.35*19500) 6,825

Treasury stock 3,200

Dec 31 Net Income ( Income Summary) 158,400

Retained Earnings 158,400

Balance sheet as at Dec 31

Equity

Common stock at $10 par value $195,000

7% Preferred Stock 410,000

Paid in capital for common stock 97,500

Paid in capital for Preferred stock 90,300

Retained Earnings ( 158,400-6825-3200) 148,375

941,175

Explanation:

4 0

3 years ago

Find the cost of equity for Consolidated Wheels and Axles Inc. using the information below: The firm's beta estimate is 0.9 The

SpyIntel [72]

Answer:

r or expected rate of return = 0.1077 or 10.77%

Explanation:

Using the CAPM, we can calculate the required/expected rate of return on a stock. This is the minimum return required by the investors to invest in a stock based on its systematic risk, the market's risk premium and the risk free rate.

The formula for required rate of return under CAPM is,

r = rRF + Beta * rpM

Where,

rRF is the risk free rate

rpM is the market risk premium

r = 0.051 + 0.9 * 0.063

r or expected rate of return = 0.1077 or 10.77%

8 0

3 years ago

An investment adviser representative (IAR) asks a customer for a loan of $5,000. The customer agrees, and both the customer and

alexdok [17]

Answer:

D. Has not committed an unethical act since the loan was documented in writing.

Explanation:

Section 102 of the Uniform Securities Act of 1956 specifies that it is unlawful and unethical for an investment adviser representative to enter into a contract with a client except it is provided in writing that he does not stand to gain any financial profit, that no assignment of the contract would be made without the consent of the other party, and that if there is any change in the membership of the contract, the other party would be notified.

So, if the contract was documented between the investment adviser and the client, then it would not be unethical conduct.

6 0

4 years ago

Which of the following statements is false? A) Price determination is the key element in any market system. B) Input prices infl

anastassius [24]

Answer:

option D) While managers must understand how output prices are determined, determination of input prices is irrelevant because it is beyond the manager's control.

Explanation:

A price system is simply defined as a part of any economic system. It uses prices usually expressed in monetary form for goods and services valuation and distribution and also the factors of production.

A Pricing Manager helps to determine pricing schemes for firms products and services. The scope of work entailss co-ordination with production departments on cost of making and working with staff in marketing especially on appropriate campaigns and promotions and also they assist with pricing bargaining of customers intent.

Price Determination is getting or deriving the cost of goods sold and services offered/ rendered in the free market. The forces of demand and supply always determine the prices of goods and services in the market system.

8 0

3 years ago

Typically, manufacturers and retailers exchange business documents through a _________ system, the computer-to-computer exchange

Soloha48 [4]

Answer: (A) Electronic data exchange

Explanation:

The electronic data exchange system is the type of software which is used for transferring the data from one system to another computer system.

The EDI system is used for exchanging various types of business document in an organization.

By using the electronic data exchange method we can easily and fastly transfer the file and document to the destination computer system without any human intervention.

This type of software is used in various types of business for exchange documents between the customers and suppliers.

Therefore, Option (A) is correct.

4 0

3 years ago