According to the eight-stage model of planned organizational change, considering the complexities of change required in organizations, motivation can increase or decrease.
If employees perceive changes as positive, motivation can increase, and consequently productivity, cooperation and innovation in the work environment.
Kotter's eight stages of change aim to develop the environment and provide support for the changes that will be implemented.
Therefore, this process must be implemented in accordance with open communication, transmission of vision and values and short-term victories, in order to build and anchor changes in the corporate culture as changes that will benefit everyone.
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